Research a Marketing Campaign (Signs)

As part of the planning process, it was vital that I looked at the marketing campaign for another film in the same genre as the film which our group were creating, to see how the marking campaign manage to keep synergy between the film trailer, poster, and film magazine front covers. For my research I decided I would look at the film, 'Signs' which is part of the horror/thriller genre. This is the genre which I hope our film 'The Darkness' will be under.

In another post in my blog I will write about the film trailer more throughly, and compare it with another film trailer from the a different genre to note which codes and conventions both films adhere to.

The marketing team for this movie have used several techniques to link the film poster to the trailer, the main features which I noticed being the clear advertisement of the main actors name on the billing block. In the trailer, the viewer is made aware that the main star in this film is Mel Gibson; the same method has been used on the film trailer through Mel Gibson's name being the only name to appear on the billing block. Another method in which the marketers have connected the two media products is through the use of the same font and slogan. The slogan 'It's happening!' is noted both in the trailer and on the film poster. This has been done to reinforce the slogan, and to allow the potential viewer to instantly connect the two media products, and the connect the name and slogan.