The marking campaign for the final instalment of the Harry Potter franchise, 'Harry Potter and the Deathly Hallows, Part Two' includes many different variations of a single poster which includes different characters, both in groups like the two posters I have analysed above, and individually which I will post below. All of the posters use the practice of synergy through the fire like balls floating at the bottom of the poster, and the rocks and stones scattered throughout the poster. Synergy is used found on the posters, film trailers, and magazine front covers, which feature the main characters, by the dark colours used, and the serious looks on the characters faces.
The poster above is an example of the posters used during the marketing campaign which featured the characters individually, as opposed to in a group which I have analysed above. The practice of syngery is still in use on the individual poster of Harry Potter above through the fire-like balls floating around towards the bottom of the poster; the dark colours; and the serious look on Harry's face.
No comments:
Post a Comment