Whilst being similar due to both of them being film trailers which are relatively the same length, the two trailers are very different. This is due to the two trailers being from completely different genres, but taking has out of the picture, the codes and conventions are very similar. For example, both feature text slides including writing which has been considered important to the viewer to understand the film; in Harry Potter, text such as 'CAN LIVE' and 'COME TO DIE' tell the viewer a quote which is made by one of the main characters 'Voldemort' which is considered important for the viewer to grasp the plot of the film. In Signs however the text is used to show a location, as well as a date of when the events taking place within the film were supposed to have taken place (this being 'PORT SATAGA, EGYPT - NOVEMBER 28, 1992). Other text in the Signs trailer include showcasing the name of the main well known actor who plays the film's central protagonist (in case this is Mel Gibson). However Harry Potter does not need to showcase the name's of the three main actors in their film because Harry Potter is part of a lager franchise of films, so the audience are well aware of who the actors in the film are, and what their roles in the film are. Another code and convention which both films adhere to are the colour scheme attracting the correct target audience; Signs uses dark orange, black and red colours which links to the horror and thriller genres, and Harry Potter uses dark blues, and whites which links to the fantasy and mystery genres. This code and convention connects the colour scheme with the genre and the target audience. Age also contributes to this code and convention because after an audience from a particular genre is chosen, film marketers generally then look for a specific demographic, this normally being an age. For both of the film trailers above though, the age range in the target audiences is wide and varied as the story lines have not been designed for a specific age group but rather a general group.
Saturday, 2 July 2011
Detailed Analysis of Two Trailers
In this post, I am going to analyse two different film trailers - one being the set trailer, 'Harry Potter and the Deathly Hallows, Part Two', and the other being a trailer from the same genre as the film which I will be creating in the planning and filming processes; for this I will be analysing the trailer for the Mel Gibson science-fiction/ horror/ thriller movie 'Signs'. I will showcase the similarities and differences between the two film trailers, to show whether the codes and conventions applies to trailers from all the various genres.
Whilst being similar due to both of them being film trailers which are relatively the same length, the two trailers are very different. This is due to the two trailers being from completely different genres, but taking has out of the picture, the codes and conventions are very similar. For example, both feature text slides including writing which has been considered important to the viewer to understand the film; in Harry Potter, text such as 'CAN LIVE' and 'COME TO DIE' tell the viewer a quote which is made by one of the main characters 'Voldemort' which is considered important for the viewer to grasp the plot of the film. In Signs however the text is used to show a location, as well as a date of when the events taking place within the film were supposed to have taken place (this being 'PORT SATAGA, EGYPT - NOVEMBER 28, 1992). Other text in the Signs trailer include showcasing the name of the main well known actor who plays the film's central protagonist (in case this is Mel Gibson). However Harry Potter does not need to showcase the name's of the three main actors in their film because Harry Potter is part of a lager franchise of films, so the audience are well aware of who the actors in the film are, and what their roles in the film are. Another code and convention which both films adhere to are the colour scheme attracting the correct target audience; Signs uses dark orange, black and red colours which links to the horror and thriller genres, and Harry Potter uses dark blues, and whites which links to the fantasy and mystery genres. This code and convention connects the colour scheme with the genre and the target audience. Age also contributes to this code and convention because after an audience from a particular genre is chosen, film marketers generally then look for a specific demographic, this normally being an age. For both of the film trailers above though, the age range in the target audiences is wide and varied as the story lines have not been designed for a specific age group but rather a general group.
Whilst being similar due to both of them being film trailers which are relatively the same length, the two trailers are very different. This is due to the two trailers being from completely different genres, but taking has out of the picture, the codes and conventions are very similar. For example, both feature text slides including writing which has been considered important to the viewer to understand the film; in Harry Potter, text such as 'CAN LIVE' and 'COME TO DIE' tell the viewer a quote which is made by one of the main characters 'Voldemort' which is considered important for the viewer to grasp the plot of the film. In Signs however the text is used to show a location, as well as a date of when the events taking place within the film were supposed to have taken place (this being 'PORT SATAGA, EGYPT - NOVEMBER 28, 1992). Other text in the Signs trailer include showcasing the name of the main well known actor who plays the film's central protagonist (in case this is Mel Gibson). However Harry Potter does not need to showcase the name's of the three main actors in their film because Harry Potter is part of a lager franchise of films, so the audience are well aware of who the actors in the film are, and what their roles in the film are. Another code and convention which both films adhere to are the colour scheme attracting the correct target audience; Signs uses dark orange, black and red colours which links to the horror and thriller genres, and Harry Potter uses dark blues, and whites which links to the fantasy and mystery genres. This code and convention connects the colour scheme with the genre and the target audience. Age also contributes to this code and convention because after an audience from a particular genre is chosen, film marketers generally then look for a specific demographic, this normally being an age. For both of the film trailers above though, the age range in the target audiences is wide and varied as the story lines have not been designed for a specific age group but rather a general group.
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