The Purpose of Marketing

Film Trailers

Toy Story 3 Film Trailer

A trailer is an advertisement of a film that will be shown in the cinema at a future date. Film trailers are the number 3 watched online video after news videos, and user-created videos. Trailers are designed to tell the story of the movie is a highly condensed format, so that the movie has maximum appeal to the widest possible audience.


Film Magazine Front Covers

'Total Film' - Inception Front Cover

'Empire' - Iron Man 2 Front Cover

The purpose of film magazine front covers is to advertise and promote a film to an audience. The front cover is specifically designed so that is attracts an a high readership for the magazine itself too, because with an interesting or unusual front cover more people will buy the magazine and readership will be expanded. Film magazine front covers are designed to sell the magazine to the consumer.


Film Magazine Posters

'Wanted' Film Poster

'Cloverfield' Film Poster

'Harry Potter and the Order of the Phoenix' Film Poster

The purpose of film magazine posters is to advertise and promote an upcoming film. Film posters are part of a film's marketing campaign which is designed to create an awareness of the film and an excitement (or hype) over the release of the film. Information is given on film posters such as the name of the film, the rating of the film (from the BBFC), the release date of the film and the names of well known actors/actresses in the film. All the information is given with an image relating to the film in the background, usually containing an image of the well known actors/actresses.